As the market leader in the beverage market in Portugal, we have assumed greater responsibility in the way we present ourselves, build relationships and communicate. It is this civic awareness that reflects our responsible citizenship, which makes us work with commitment and perseverance every day.
We produce brands. Responsible brands. Super Bock Group operates in mature markets, producing and selling beverages, the excessive consumption of which may have an impact on public health.
We support the moderate and responsible consumption of beer and wine by adults and young adults aged 18 and over, as it plays a role in their socialisation and well-being, as this consumption is healthy during moments in which emotions are shared.
We believe that drinking in moderation is an excellent way of socialising, part of the every-day habits of the Portuguese, which is why we support responsible drinking on the part of our consumers.
SUPER BOCK GROUP'S PRINCIPLES
ALCOHOL IS A PRODUCT FOR ADULTS
We believe in the benefits of the moderate consumption of alcohol by adults.
PROVIDING INFORMATION TO CONSUMERS
It is our duty to inform consumers about the nutritional properties of the brands we produce, alerting them of the effects of excessive alcohol consumption.
ALCOHOL SHOULD BE CONSUMED IN MODERATION
Calling for and raising awareness about responsible consumption are an intrinsic part of our communications.
TO INVEST IN AN INNOVATIVE AND SUSTAINABLE PORTFOLIO
We are constantly concerned about innovation and offering ever healthier products.
Alcohol results from the fermentation of natural sugars from fruit, vegetables or grains, and its natural transformation into alcohol. Each beverage has variable alcohol percentages, depending on its fermentation, and in general, beers contain around 5% and wines around 12% of alcohol.
Types of alcohol
Alcoholic beverages, based on their alcohol content, can be classified into two groups:
Fermented beverages: obtained by fermenting sugars through the action of selected micro-organisms. These sugars may be obtained from fruit and grains, as is the case of beer, which is obtained from grains. The alcohol content of these beverages can go up to 20%.
Distilled beverages: these are obtained through a process called distillation, which results in beverages with an alcohol percentage higher than that of fermented beverages, such as spirits like whisky and others.
The alcohol content of a beverage is expressed in the percentage/volume of pure alcohol in that beverage. This figure can be found on the labels of all alcoholic beverages. Although beverages of the same type are obtained from similar production processes, there may be small variations in their alcohol content, as is the case with beers and wines.
The effects of alcohol
WHAT DOES THE BODY DO WITH ALCOHOL?
When one drinks an alcoholic beverage, the alcohol quickly moves to the blood, 15 to 30 minutes after being ingested on an empty stomach, and 30 to 60 minutes when ingested with food.
The alcohol consumed is absorbed through the stomach and small intestine. The ingestion of food helps reduce the speed at which the alcohol is absorbed by the human body, and this is why the effects of alcohol consumption are quicker on an empty stomach.
After being absorbed, the alcohol spreads through the body through the blood stream, reaching the heart, brain and muscles in a few minutes.
The human body cannot store alcohol, and it is metabolised through the liver. During this process, at the first stage, the liver transforms the alcohol into acetaldehyde, and this is subsequently transformed into acetate, a harmless substance that is expelled in the urine. Only a very small percentage of the ingested alcohol is released through respiration and transpiration.
The body’s capacity to metabolise and eliminate ingested alcohol depends on a range of factors, such as sex, weight and age. Normally, the human body only has the capacity to metabolise one unit of alcohol, equivalent to one glass of beer, per hour.
WHAT LEADS TO VARIATIONS IN THE AMOUNT OF ALCOHOL IN THE BLOOD?
The amount of alcohol in the blood, that is, the levels of alcohol concentration, depend not only on the amount of alcohol that was consumed, but also the speed of consumption. However, there are other factors that affect levels of blood alcohol concentration
DIFFERENCES SUCH AS SEX, HEIGHT AND WEIGHT
The type of stature also affects how alcohol is absorbed by the human body and its blood concentration levels. For example, a person short in stature will have a higher blood alcohol concentration than someone who is taller, if both consume the same amount of alcohol. However, there are other biological factors that differentiate men from women, and the effect of consuming alcohol, such as the amount of fat and water in the body – women tend to have higher levels of fat than men, and a lower percentage of water. For each unit of alcohol consumed, women thus tend to have a higher alcohol concentration than men.
BODY WATER LEVEL
Another factor that influences the level of blood alcohol concentration is the body water level. For example, if a person is dehydrated, the blood alcohol concentration will be higher, and its effects greater.
Also important is the relationship between food and alcohol consumption. Consuming alcohol on an empty stomach will lead to it being fully absorbed within an hour. On the other hand, when alcohol consumption takes place during the consumption of food, the absorption process becomes slower and its effects are slowed down.
What are you looking for?
SUPER BOCK GROUP, SGPS, S.A. is committed to using your personal data only for clearly
defined purposes and adopts various technical and organisational security measures to protect
personal data that are made available to us against their dissemination, loss, misuse, alteration,
unauthorised processing or access, as well as against any other form of unlawful processing.
data and rights regarding privacy and data protection.
What are you looking for?
This data privacy protection statement applies specifically and exclusively to the Super Bock Group service.
The Internet is a fabulous tool for communication. Each day we realise how important it is becoming in our life, since with just one mouse click the world is at our feet. People are closer to each other and experiences spread faster. Society is changing incredibly fast.
For all these reasons and to increase people’s confidence in this means of communication, it is important for Unicer to guarantee the confidentiality of the data of all users of its services and visitors to its website.
When we ask for your name, address, telephone number, qualifications and other details, our aim is to ensure a closer relationship with our users. When you register, we will address you by your own name, we will become closer to you and we will be able to meet your needs or requests more efficiently.
Unicer guarantees that this information WILL NOT BE used in any list for promotional purposes via electronic mail or telephone, nor will it be passed on to any other organisation or company. Unicer undertakes to protect your privacy and will make every effort to guarantee the use of sufficiently effective technology for your online experience to be increasingly secure and your web relationships increasingly strong.
Please do not hesitate to contact us if you have any question about this commitment.