Get to know the largest Portuguese beverage company
Super Bock Group is the largest Portuguese soft drinks company with a multi-brand, multi-market strategy, whose core business is based on its operations in the Beer and Bottled water businesses. We are also present in the segments of soft drinks, wines, malt production and marketing and the tourism business, owning two leading attractions in the Trás-os-Montes region: the Parque de Vidago and Parque de Pedras Recreational and Thermal Water Parks.
We are a company in which the majority of the capital is Portuguese-owned, 56% being held by Grupo VIACER and 44% by the Carlsberg Group.
In the tourism sector, was launched in 2005 a significant investment in the restoration of the two recreational and thermal water parks, in the construction of new thermal units, and in the restoration of the majestic Vidago Palace Hotel (with a thermal spa, golf course and conference centre), reopened in 2010, and in the creation of Pedras Salgadas Spa & Nature Park, running since 2012.
PEDRAS SALGADAS SPA & NATURE PARK
The Pedras Salgadas spa & nature park is a 4-star tourist complex, situated in the northern interior of Portugal at an altitude of 580 metres, in the heart of the Pedras Salgadas Park, belonging to the municipality of Vila Pouca de Aguiar, between Vila Real and Chaves.
At a distance of 1 hour and 10 minutes by car from the city of Porto, Pedras Salgadas Park boasts 20 hectares, with eight kilometres of paths that lead to the discovery of its meanders. Here, the energy given off by nature remains intact.
Among the valuable heritage buildings, the Thermal Spa, former Casino and the various hot springs: D. Fernando Springs, D. Maria Pia Springs (located inside a small cave), Penedo and Grande Alcalina Springs, the beautiful Pedras Salgadas and Preciosa Springs are of particular note.
This is where the award-winning Água das Pedras originates.
Eco Houses and Thermal Spa
Located in the heart of the Park, merging into the natural environment, the Eco Houses are the perfect option for your stay. The architecture, by Luís Rebelo de Andrade, is modern both in terms of size and interior décor. The Eco House interiors are fitted with top-of-the-line technology, including a fully equipped kitchenette, and a spacious deck outside.
The Thermal Spa, renovated by the architect Siza Vieira, offers a wide range of massages, thermal and beauty treatments, and shares its spaces with a magnificent indoor pool with water circuits, sauna and Turkish bath.
VIDAGO PALACE HOTEL
In the north of Portugal, located around an hour away from Porto and 15 minutes from the city of Chaves, is the Vidago Palace Hotel.
Considered one of Portugal’s most famous luxury heritage hotels, the Vidago Palace is imposing, yet inviting, combining the grandeur of a palace with the welcoming environment of a country house.
Conceived of in the previous century, during the reign of King Carlos I, the Vidago Palace Hotel was first inaugurated in 1910.
With recognition as one of the Leading Hotels of the World, the century-old Palace today provides luxury service of high excellence and comfort. Inside the hotel, you are invited to enjoy one of the 70 magnificent rooms and suites, to savour the cuisine of the Majestic Salão Nobre or to relax in the modern Thermal Spa, where Vidago’s mineral water – renowned for its exceptional therapeutic qualities – reigns supreme.
In the park, the Golf Course extends triumphantly over 18 holes, ideal for practising the sport.
The Casa da Cerveja is Porto’s latest tourist attraction, offering an experience that is unique in the country, where those interested in or passionate about this beverage, both Portuguese and foreigners, can learn more about this universe and the growth of Portugal’s main beer brand, Super Bock, which was born in 1927.
This visitor centre, which operates from Wednesday to Sunday, has the unique feature of forming part of the industrial brewery complex, with privileged access to the plant, as Super Bock Group offers an innovative tour that includes areas that are usually closed to the public. Thus, it is possible to visit the room in which the beer is made and the filling lines, observing their operation.
For around 90 minutes, visitors are not only allowed to learn about the beer production process, but are also provided with history and trivia about Super Bock Group, the brewery founded in 1890.
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