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June 23, 2020
Super Bock creates the “Authentic Menu” to support the horeca channel

A Super Bock criou umasolução que torna a atual experiência de ir a um estabelecimento mais agradávele, especialmente, mais segura, considerando as medidas do programa dedesconfinamento direcionadas para o canal horeca. O “Menu Autêntico”, que é umaementa em formato digital, encontra-se já ao dispor dos consumidores.

O acesso ao “MenuAutêntico” faz-se através de um QR Code que disponibiliza o menu, de formaimediata, quando o cliente aponta para a imagem com o seu próprio telemóvel.Não exige um software específico nem a instalação de uma aplicação e é elegívelpara os sistemas operativos IOS e Android.


Numa altura em que aDireção Geral de Saúde recomenda que os restaurantes evitem o uso de ementasfísicas, o “Menu Autêntico”, criado pela marca de cerveja do Super Bock Group, éuma solução que minimiza os riscos de contaminação da COVID-19.


Esta ação da Super Bockmaterializa o seu apoio ao canal Horeca, nomeadamente a área da restauração quetem sido particularmente afetada durantes estes meses de confinamento.


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